Showing posts with label brand loyalty. Show all posts
Showing posts with label brand loyalty. Show all posts

Tuesday, May 3, 2011

Brand Loyalty


Back in 1996, my boyfriend (now hubby) needed a new car. A friend of his dad's was a service manager at a local Nissan dealer. So he checked out what they had on their used car lot. We knew we could trust whatever he said. Hubby found a 1987 fully loaded Maxima. It had 120,000 miles, but it was a good price and his dad's friend had given it his seal of approval.

We've been loyal Nissan buyers ever since. That first Maxima we had was awesome. We drove it 70,000 miles over the next three years. (Hubby was downstate for a while for work and traveled 750 miles round trip most weekends to come home.) It became my car and hubby bought a small Nissan pick up truck.

Since 1996 we have owned an 87 Maxima, 97, 99, and 02 Altimas, an 88 truck, an 07 Quest and a 2010 Rogue. We still have the 02 Altima and the Rogue.

My point is, we've found a brand we know and trust. We don't need to do research on vehicles...we know we will love whatever Nissan comes out.

When it comes to writing, authors are kind of a brand. Most people I know, once they've found an author they love, they tend to stick with them and will buy their new releases without even knowing what they're about. I hope to find fans like that!!! I want my readers to trust me and trust in my work. I want them to expect great things from me and I never want them to be disappointed.

Now I know you can't please all the people all the time. I'm not looking for every reader on the planet to adore my every word. And I know I will have fans who will love some of my work more than others, but I do want that trust. I want readers to know that when they purchase my books, they won't be wasting money. I know some people will think that, regardless, but I hope to never disappoint my fans who have loved my work in the past.

And I want to give a huge THANK YOU to Laura from Chick Lit Love for bestowing this award on me!!


And here are some of my favorite new blogging friends:

The perverted minds of the ladies at Dirty Birdies!
Creepy Query Girl is so so hilarious!
Shannon Whitney Messenger...love her!
The cutest blogger on the planet! Teenage Bride
Awesome writer, awesome photographer! Heidi Willis